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How to Change Default WordPress Image Size

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Although WordPress already gives you 3 default image sizes if you decide that these choices don’t meet your needs, there are alternatives. Maybe, you need smaller thumbnails or wider featured images. Therefore, you need to change the default WordPress image sizes. To do so, you can follow the steps below:

  1. Go to your Admin Dashboard
  2. Hover your cursor to Setting -> Media
  3. In the Media Settings window, you can adjust the desirable pixels for each size
  4. Hit the Save Changes button to save the setting.

What Is a Web Site ?

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A website or web site is a collection of related network web resources, such as web pages, multimedia content, which are typically identified with a common domain name, and published on at least one web server. Notable examples are wikipedia.org, google.com, and amazon.com.

Websites can be accessed via a public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by a uniform resource locator (URL) that identifies the site.

Websites can have many functions and can be used in various fashions; a website can be a personal website, a corporate website for a company, a government website, an organization website, etc. Websites are typically dedicated to a particular topic or purpose, ranging from entertainment and social networking to providing news and education. All publicly accessible websites collectively constitute the World Wide Web, while private websites, such as a company’s website for its employees, are typically part of an intranet.

Web pages, which are the building blocks of websites, are documents, typically composed in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). They may incorporate elements from other websites with suitable markup anchors. Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user. The user’s application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.

Hyperlinking between web pages conveys to the reader the site structure and guides the navigation of the site, which often starts with a home page containing a directory of the site web content. Some websites require user registration or subscription to access content. Examples of subscription websites include many business sites, news websites, academic journal websites, gaming websites, file-sharing websites, message boards, web-based email, social networking websites, websites providing real-time stock market data, as well as sites providing various other services. End users can access websites on a range of devices, including desktop and laptop computers, tablet computers, smartphones and smart TVs.

History

The World Wide Web (WWW) was created in 1990 by the British CERN physicist Tim Berners-Lee. On 30 April 1993, CERN announced that the World Wide Web would be free to use for anyone. Before the introduction of HTML and HTTP, other protocols such as File Transfer Protocol and the gopher protocol were used to retrieve individual files from a server. These protocols offer a simple directory structure which the user navigates and where they choose files to download. Documents were most often presented as plain text files without formatting, or were encoded in word processor formats.

Overview
Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website, a government website or a non-profit organization website. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, can be blurred. Websites are written in, or converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, tablet computers and smartphones. A website is hosted on a computer system known as a web server, also called an HTTP (Hyper Text Transfer Protocol) server. These terms can also refer to the software that runs on these systems which retrieves and delivers the web pages in response to requests from the website’s users. Apache is the most commonly used web server software (according to Netcraft statistics) and Microsoft’s IIS is also commonly used. Some alternatives, such as Nginx, Lighttpd, Hiawatha or Cherokee, are fully functional and lightweight.

Static website

A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML); Cascading Style Sheets (CSS) are used to control appearance beyond basic HTML. Images are commonly used to effect the desired appearance and as part of the main content. Audio or video might also be considered “static” content if it plays automatically or is generally non-interactive. This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software. Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video, and navigation menus.

Static websites can be edited using four broad categories of software:

Text editors, such as Notepad or TextEdit, where content and HTML markup are manipulated directly within the editor program
WYSIWYG offline editors, such as Microsoft FrontPage and Adobe Dreamweaver (previously Macromedia Dreamweaver), with which the site is edited using a GUI and the final HTML markup is generated automatically by the editor software
WYSIWYG online editors which create media rich online presentation like web pages, widgets, intro, blogs, and other documents.
Template-based editors such as iWeb allow users to create and upload web pages to a web server without detailed HTML knowledge, as they pick a suitable template from a palette and add pictures and text to it in a desktop publishing fashion without direct manipulation of HTML code.
Static websites may still use server side includes (SSI) as an editing convenience, such as sharing a common menu bar across many pages. As the site’s behaviour to the reader is still static, this is not considered a dynamic site.

Dynamic website

The World Wide Web (WWW) was created in 1990 by the British CERN physicist Tim Berners-Lee. On 30 April 1993, CERN announced that the World Wide Web would be free to use for anyone. Before the introduction of HTML and HTTP, other protocols such as File Transfer Protocol and the gopher protocol were used to retrieve individual files from a server. These protocols offer a simple directory structure which the user navigates and where they choose files to download. Documents were most often presented as plain text files without formatting, or were encoded in word processor formats.

Multimedia and interactive content
Early websites had only text, and soon after, images. Web browser plug ins were then used to add audio, video, and interactivity (such as for a rich Internet application that mirrors the complexity of a desktop application like a word processor). Examples of such plug-ins are Microsoft Silverlight, Adobe Flash, Adobe Shockwave, and applets written in Java. HTML 5 includes provisions for audio and video without plugins. JavaScript is also built into most modern web browsers, and allows for website creators to send code to the web browser that instructs it how to interactively modify page content and communicate with the web server if needed. The browser’s internal representation of the content is known as the Document Object Model (DOM) and the technique is known as Dynamic HTML.

WebGL (Web Graphics Library) is a modern JavaScript API for rendering interactive 3D graphics without the use of plug-ins. It allows interactive content such as 3D animations, visualizations and video explainers to presented users in the most intuitive way.

A 2010-era trend in websites called “responsive design” has given the best of viewing experience as it provides with a device based layout for users. These websites change their layout according to the device or mobile platform thus giving a rich user experience.

Types
Websites can be divided into two broad categories—static and interactive. Interactive sites are part of the Web 2.0 community of sites, and allow for interactivity between the site owner and site visitors or users. Static sites serve or capture information but do not allow engagement with the audience or users directly. Some websites are informational or produced by enthusiasts or for personal use or entertainment. Many websites do aim to make money, using one or more business models, including:

Posting interesting content and selling contextual advertising either through direct sales or through an advertising network.
E-commerce: products or services are purchased directly through the website
Advertising products or services available at a brick and mortar business
Freemium: basic content is available for free but premium content requires a payment (e.g., WordPress website, it is an open source platform to build a blog or website.)
There are many varieties of websites, each specializing in a particular type of content or use, and they may be arbitrarily classified in any number of ways. A few such classifications include:

Type of WebsiteDescriptionExamples
AffiliateA site, typically few in pages, whose purpose is to sell a third party’s product. The seller receives a commission for facilitating the sale. 
Affiliate agencyEnabled portal that renders not only its custom CMS but also syndicated content from other content providers for an agreed fee. There are usually three relationship tiers (see Affiliate Agencies).Commission Junction, advertisers like eBay, or a consumer like Yahoo!.
Archive siteUsed to preserve valuable electronic content threatened with extinction. Two examples are: Internet Archive, which since 1996 has preserved billions of old (and new) web pages; and Google Groups, which in early 2005 was archiving over 845,000,000 messages posted to Usenetnews/discussion groups.Internet Archive, Google Groups
Attack siteA site created specifically to attack visitors’ computers on their first visit to a website by downloading a file (usually a trojan horse). These websites rely on unsuspecting users with poor anti-virus protection in their computers. 
Blog (weblog)Sites generally used to post online diaries which may include discussion forums. Many bloggers use blogs like an editorial section of a newspaper to express their ideas on anything ranging from politics to religion to video games to parenting, along with anything in between. Some bloggers are professional bloggers and they are paid to blog about a certain subject, and they are usually found on news sites.WordPress
Brand-building siteA site with the purpose of creating an experience of a brand online. These sites usually do not sell anything, but focus on building the brand. Brand building sites are most common for low-value, high-volume fast-moving consumer goods (FMCG). 
Celebrity websiteA website the information in which revolves around a celebrity or public figure. These sites can be official (endorsed by the celebrity) or fan-made (run by a fan or fans of the celebrity without implicit endorsement).jimcarrey.com
Comparison shopping websiteA website providing a vertical search engine that shoppers use to filter and compare products based on price, features, reviews, and other criteria.Shopping.com
CrowdfundingwebsitePlatform to fund projects by the pre-purchase of products or by asking audience members to make a donation.Kickstarter
Click-to-donate siteA website that allows the visitor to donate to charity simply by clicking on a button or answering a question correctly. An advertiser usually donates to the charity for each correct answer generated.The Hunger Site, Freerice
Community siteA site where persons with similar interests communicate with each other, usually by chat or message boards.Myspace, Facebook, orkut, VK
Content siteA site the business of which is the creation and distribution of original contentwikiHow.com, About.com
Classified adssiteA site publishing classified advertisementsgumtree.com, Craigslist
Corporate websiteUsed to provide background information about a business, organization, or service. 
Dating websiteA site where users can find other single people looking for long-term relationships, dating, short encounters or friendship. Many of them are pay per services, but there are many free or partially free dating sites. Most dating sites in the 2010s have the functionality of social networkingwebsites.eHarmony, Match.com
Electronic commerce (e-commerce) siteA site offering goods and services for online sale and enabling online transactions for such sales.Amazon.com
Fake news websiteA site publishing fake news stories, intending to deceive visitors and profit from advertising.BFNN
Forum websiteA site where people can hold conversations in the form of posted messages.SkyscraperCity, 4chan
Gallery websiteA website designed specifically for use as a gallery; these may be an art gallery or photo gallery and of commercial or non-commercial nature. 
Government siteA website made by the local, state, department or national government of a country. Usually these sites also operate websites that are intended to inform tourists or support tourism. 
Gripe siteA site devoted to the criticism of a person, place, corporation, government, or institution. 
Gaming websiteA site that lets users play online games such as gambling. 
Gambling website
Humor siteSatirizes, parodies or amuses the audience.The Onion
Information siteMost websites fit in this category to some extent. They do not necessarily have commercial purposes.Most government, educational and nonprofit institutions have an informational site.
Media-sharing siteA site that enables users to upload and view media such as pictures, music, and videosYouTube, DeviantArt
Mirror websiteA website that is the replication of another website. This type of website is used as a response to spikes in user visitors. Mirror sites are most commonly used to provide multiple sources of the same information, and are of particular value as a way of providing reliable access to large downloads. 
Microblog siteA short and simple form of blogging. Microblogs are limited to certain numbers of characters and works similar to a status update on Facebook.Twitter
News siteSimilar to an information site, but dedicated to dispensing news, politics, and commentary.cnn.com
bbc.com
Personal websiteWebsites about an individual or a small group (such as a family) that contains information or any content that the individual wishes to include. Such a personal website is different from a celebrity website, which can be very expensive and run by a publicist or agency. 
Phishing siteA website created to fraudulently acquire sensitive information, such as passwords and credit card details, by masquerading as a trustworthy person or business (such as Social Security Administration, PayPal, a bank) in an electronic communication (see Phishing). 
Photo sharing siteA website created to share digital photos with the online community. (see Photo sharing).Flickr, Instagram, Imgur
p2p/Torrents websiteWebsites that index torrent files. This type of website is different from a Bit torrent client which is usually a stand-alone software.Mininova, The Pirate Bay, IsoHunt
Political siteA site on which people may voice political views, provide political humor, campaign for elections, or provide information about a certain candidate, political party or ideology. 
Question and Answer (Q&A) siteAnswer site is a site where people can ask questions & get answers.Quora, Yahoo! Answers, Stack Exchange Network(including Stack Overflow)
Religious siteA site in which people may advertise a place of worship, or provide inspiration or seek to encourage the faith of a follower of that religion. 
Review siteA site on which people can post reviews for products or services.Yelp, Rotten Tomatoes
School sitea site on which teachers, students, or administrators can post information about current events at or involving their school. U.S. elementary-high school websites generally use k12 in the URL 
Scraper sitea site which largely duplicates the content of another site without permission, without actually pretending to be that site, in order to capture some of that site’s traffic (especially from search engines) and profit from advertising revenue or in other ways. 
Search engine siteA website that indexes material on the Internet or an intranet (and lately on traditional media such as books and newspapers) and provides links to information as a response to a query.Google Search, Bing, DuckDuckGo, Ecosia
Shock siteIncludes images or other material that is intended to be offensive to most viewersGoatse.cx, rotten.com
Showcase siteWeb portals used by individuals and organisations to showcase things of interest or value 
Social bookmarkingsiteA site where users share other content from the Internet and rate and comment on the content.StumbleUpon, Digg
Social networkingsiteA site where users could communicate with one another and share media, such as pictures, videos, music, blogs, etc. with other users. These may include games and web applications.YouTube, Facebook, Instagram, Pinterest, LinkedIn[9]
Social newsA social news website features user-posted stories that are ranked based on popularity. Users can comment on these posts, and these comments may also be ranked. Since their emergence with the birth of web 2.0, these sites are used to link many types of information including news, humor, support, and discussion. Social news sites allegedly facilitate democratic participation on the web.Reddit, Digg, SlashDot
WarezA site designed to host or link to materials such as music, movies and software for the user to download. 
WebcomicAn online comic, ranging in various styles and genres unique to the World Wide Web.Penny Arcade, xkcd, Gunnerkrigg Court
WebmailA site that provides a webmail service.Hotmail, Gmail, Yahoo!
Web portalA site that provides a starting point or a gateway to other resources on the Internet or an intranet.msn.com, msnbc.com, Yahoo!

Some websites may be included in one or more of these categories. For example, a business website may promote the business’s products, but may also host informative documents, such as white papers. There are also numerous sub-categories to the ones listed above. For example, a porn site is a specific type of e-commerce site or business site (that is, it is trying to sell memberships for access to its site) or have social networking capabilities. A fansite may be a dedication from the owner to a particular celebrity. Websites are constrained by architectural limits (e.g., the computing power dedicated to the website). Very large websites, such as Facebook, Yahoo!, Microsoft, and Google employ many servers and load balancing equipment such as Cisco Content Services Switches to distribute visitor loads over multiple computers at multiple locations. As of early 2011, Facebook utilized 9 data centers with approximately 63,000 servers.

In February 2009, Netcraft, an Internet monitoring company that has tracked Web growth since 1995, reported that there were 215,675,903 websites with domain names and content on them in 2009, compared to just 19,732 websites in August 1995. After reaching 1 billion websites in September 2014, a milestone confirmed by NetCraft in its October 2014 Web Server Survey and that Internet Live Stats was the first to announce—as attested by this tweet from the inventor of the World Wide Web himself, Tim Berners-Lee—the number of websites in the world has subsequently declined, reverting to a level below 1 billion. This is due to the monthly fluctuations in the count of inactive websites. The number of websites continued growing to over 1 billion by March 2016, and has continued growing since.

SMART WAYS TO GENERATE MORE LEADS FOR YOUR BUSINESS

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1. Directly engage with leads

Direct customer engagement should one of your top priorities.

Direct engagement, on the other hand, makes use of live chat in website, forums and help centers – where customer service representatives are present all the time to make sure every query is handled properly.

2. Deploy outbound & inbound marketing

According to the stats, outbound marketing is still more effective than inbound marketing. But, it doesn’t mean that you forget about inbound marketing. Look to deploy both approaches in a balanced manner as this will be helpful in generating leads and eventually your business.

3. Invest in new technology

New technology sets the trend in the market. For example, smartphones are trending all over the world. Subsequently, most people access their mail or browse websites through smartphones or tablets; this shows that the you should invest in making your marketing efforts compatible with these devices, allowing you to reach the maximum amount of customers.

4. Develop & optimize informative content

It is undeniable that content can be a great source of the web traffic – which will result in more leads. But it needs to be informative.

High quality content can be an asset for you as it attracts traffic to your website well beyond its publish date. Try to include images, video and info-graphics to increase share counts and engagement.

5. Automate your marketing

By email marketing and other digital marketing activities You can collect the information of your prospective customers and turn them into genuine leads on autopilot.

6. Comment on other blogs

Writing comments on blogs can be helpful in getting your name out there and eventually generating leads. Be helpful and generous with your comments and people will want to see what you have to offer.

7. Start to guest blog

Guest blogging can be helpful for lead generation but only when the following aspects are properly implemented:

Articles have relevant information for the audience.

You send people back to an appropriate landing page on your site

The post possesses unique information

You actively promote the post to leverage social proof

The site you choose to blog for is well respected by your audience

8. Use email marketing

Email marketing features the concept of direct engagement. While developing email content to generate leads, you need to take into the account the following:

Subject line: The subject line must be enticing so that it makes the recipient want to read the content. The subject line should address the problems that your potential leads are generally facing.

Concise: The content of the email should be concise, brief and engaging.

Incorporate social media: Integrate social media links in your emails, so that the readers can easily be redirected to your social media page.

Embed images: An image can speak more than 1000 words; thus, it is a good idea to embed images as well as text in your emails. (Hint: Try to include lightweight images, so that email content loads faster)

Integrate a call-to-action button: CTAs are most effective at the top half of the email.

10 DO-IT-YOURSELF SEO TIPS TO SAVE MONEY

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  1. Master Keyword Research
    Always start with keyword research. Don’t assume that you know what consumers want.

You likely understand your industry jargon. But your prospects might use different terms than trade colleagues to refer to your services or goods. Keyword research provides an understanding of the words and phrases that consumers use to find your products. It also helps to gauge the demand for them. It identifies the keyword themes that real searchers use in their search queries.

The best keyword tools offer a quantitative demand score that helps determine the relative value in targeting each keyword theme. Google Keyword Planner is the go-to keyword research tool, though you’ll need an active Google Ads — formerly AdWords — campaign to get the most useful data.

Non-Google keyword research tools include Übersuggest (a free Google Autocomplete scraper) and SEMrush and Wordtracker (two paid alternatives).

  1. Understand Your Competition
    Search for the most important products and services you offer and note the most prominent websites in the search results, those that share your business model as well as the ones that are dissimilar to yours but compete for the same searches.

What are they doing well?
What content themes do they have that you’re lacking?
Do they structure their site differently to target more valuable keywords?
Do they have interesting features to better engage their prospects?
Also, study their reviews and benchmark their social media activity to learn what their customers think versus what you hear, or not, from your own.

  1. Plan Your Site
    With an understanding of what consumers want and the keywords they use to find those products and services, identify pages on your website to address those search queries.

Having a list on paper or a spreadsheet of all top-, mid-, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture. Each high- and medium-priority keyword from your keyword research should have a corresponding page to optimize on your site.

Use long-tail keyword themes that drive fewer searches and are typically much longer and more specific — such as “how to get red wine out of carpet” or “where to buy wooden hangars” — in blog posts and FAQ pages.

  1. Optimize Your Site
    The next step is to create the pages. This is the hard part. Depending on your ecommerce platform and your access to developers and designers, you may need to outsource some of this work.

Any website today should be mobile responsive to cater to the ever-growing faction of smartphone and tablet users. A mobile-friendly site is important for two reasons. First, according to Google, more than half of searches come from smartphones. Make sure that the experience of those users is seamless and engaging.

Second, Google now ranks all organic search results — for desktop and mobile devices — based on a site’s mobile experience, including page speed.

  1. Produce Regular Content
    You don’t have to start a blog or turn your business into a publishing company by posting content every day. It’s unrealistic for many ecommerce sites. But publish your own content regularly. Schedule weekly or at least monthly updates. Consistency is key.

Content does not need to be text. For example, an architectural firm could publish photographs of its projects with short textual descriptions. Realtors could publish weekly video bulletins with transcripts. Publishing content that is tailored to the consumption habits of your target audience is the goal.

  1. DIY Public Relations
    Link authority is a major component of SEO, but purchasing links is forbidden by Google, Bing, and other search engines. That’s where outreach and public relations come into play. If you have PR representatives, coordinate with them so as to not invalidate their efforts. But if you’re doing it yourself, read on.

Google advises site owners to build compelling websites that users want to tell their friends about — sites that users visit over and over. This content-heavy approach to SEO is Google’s answer to the ever-present question of “how do I get more links ethically?”

The content you’re already producing should be targeted to different segments of the media or blogosphere. These pieces then become conversation starters with different sites, as an enticement for them to write about or link to.

The competitive research in step two, above, comes in handy here because you now have an idea of the most influential and best-ranking sites to approach.

  1. Build Your Social Media Network
    Join Twitter and one or two other social media platforms. You have many options — Facebook, LinkedIn, Instagram, Pinterest, many more. Social media enables you to connect with your customers and prospects and offers an audience for your content.

Understanding and nurturing these relationships boosts your SEO in the long run. Increasing the exposure of your content also increases the likelihood that some of those viewers will blog about it or link to it.

  1. Understand Google Analytics
    You can’t optimize what you don’t measure. The importance of analytics in digital marketing is akin to financial reports in business. Both are essential to track performance.

Have a basic understanding of Google Analytics (or whatever web analytics package your business uses). In Google Analytics, study the reports under Acquisition > All Traffic > Channels. By clicking on “Organic Search,” you’ll be able to analyze performance for your SEO program.

  1. Read an SEO Blog
    Study an SEO guide such as my “SEO How-to” series. Then subscribe to an SEO blog.
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