1. Directly engage with leads

Direct customer engagement should one of your top priorities.

Direct engagement, on the other hand, makes use of live chat in website, forums and help centers – where customer service representatives are present all the time to make sure every query is handled properly.

2. Deploy outbound & inbound marketing

According to the stats, outbound marketing is still more effective than inbound marketing. But, it doesn’t mean that you forget about inbound marketing. Look to deploy both approaches in a balanced manner as this will be helpful in generating leads and eventually your business.

3. Invest in new technology

New technology sets the trend in the market. For example, smartphones are trending all over the world. Subsequently, most people access their mail or browse websites through smartphones or tablets; this shows that the you should invest in making your marketing efforts compatible with these devices, allowing you to reach the maximum amount of customers.

4. Develop & optimize informative content

It is undeniable that content can be a great source of the web traffic – which will result in more leads. But it needs to be informative.

High quality content can be an asset for you as it attracts traffic to your website well beyond its publish date. Try to include images, video and info-graphics to increase share counts and engagement.

5. Automate your marketing

By email marketing and other digital marketing activities You can collect the information of your prospective customers and turn them into genuine leads on autopilot.

6. Comment on other blogs

Writing comments on blogs can be helpful in getting your name out there and eventually generating leads. Be helpful and generous with your comments and people will want to see what you have to offer.

7. Start to guest blog

Guest blogging can be helpful for lead generation but only when the following aspects are properly implemented:

Articles have relevant information for the audience.

You send people back to an appropriate landing page on your site

The post possesses unique information

You actively promote the post to leverage social proof

The site you choose to blog for is well respected by your audience

8. Use email marketing

Email marketing features the concept of direct engagement. While developing email content to generate leads, you need to take into the account the following:

Subject line: The subject line must be enticing so that it makes the recipient want to read the content. The subject line should address the problems that your potential leads are generally facing.

Concise: The content of the email should be concise, brief and engaging.

Incorporate social media: Integrate social media links in your emails, so that the readers can easily be redirected to your social media page.

Embed images: An image can speak more than 1000 words; thus, it is a good idea to embed images as well as text in your emails. (Hint: Try to include lightweight images, so that email content loads faster)

Integrate a call-to-action button: CTAs are most effective at the top half of the email.